TeamCookie wins SABRE Grand Prize for tech software and services

TeamCookie won the Grand Prize in the Technology: Software & Services category at the 2026 SABRE Awards in Singapore, adding another global prize to a year of wins for the tech-focused PR consultancy. The recognition highlights the firm's work with AIM-Intelligence on AI safety and follows a double victory at the Asia-Pacific PR Awards in June.

Why it matters: - TeamCookie's SABRE Grand Prize gives the South Korea-, U.S.- and Singapore-based consultancy another global credential in tech PR. - The award spotlights TeamCookie's work with AIM-Intelligence, an AI safety company, at a time when AI safety is drawing more global attention. - The win extends TeamCookie's streak of recognition across major regional and global PR awards.

What happened: - TeamCookie won the Grand Prize in the Technology: Software & Services category at the 2026 SABRE Awards. - The SABRE Awards are hosted by PRovoke Media and are described as the world's largest public relations awards program. - TeamCookie received the award at the Asia-Pacific SABRE Awards ceremony on Aug. 18 at The Westin Singapore. - The consultancy also won two awards at the Asia-Pacific PR Awards in Hong Kong in June for Twelve Labs' B2B campaign and AIM-Intelligence's public awareness project.

The details: - The 2026 Asia-Pacific SABRE Awards drew more than 2,000 submissions. - Roughly 60 judges from global corporations, advertising agencies and PR firms selected the winners. - The competition covered brand, reputation, marketing communications, digital and social media categories. - TeamCookie was the sole winner in the Technology: Software & Services category. - Finalists included five companies, including collaboration software company Notion. - TeamCookie said the award is especially significant because it reflects a PR success story built with AIM-Intelligence. - TeamCookie was founded in 2022 by CEO Tae-joon Ryu and Vice President Ki-tae Lim. - The firm works with tech startups from seed stage through domestic IPOs and Nasdaq listings. - TeamCookie's client work spans physical AI, robotics, neo-clouds, AI semiconductor fabless companies, K-beauty brands, creator solutions, healthcare, retail commerce platforms and venture capital firms. - TeamCookie previously won First Place in Small Consultancy of the Year at Campaign Asia-Pacific's global PR awards in 2024. - The firm later added a Silver award in Public Awareness and a PR Agency CEO of the Year recognition in 2025. - TeamCookie said this year's wins continue its track record of global recognition.

Between the lines: - The award suggests TeamCookie is building a niche reputation around technically complex clients rather than broad consumer PR. - The repeated recognition for AIM-Intelligence and Twelve Labs points to a portfolio that blends startup communications with emerging AI narratives. - Winning in a category against a field that included Notion gives TeamCookie a competitive signal beyond its home market.

What's next: - TeamCookie said it will keep supporting partners with storytelling aimed at elevating innovative companies. - The consultancy is likely to lean on the SABRE result as it pursues more cross-border tech clients and larger enterprise-facing campaigns.

The bottom line: - TeamCookie's latest award confirms the boutique consultancy is moving from regional contender to globally recognized tech PR player.