DAHWS unveils KNOWBODY CHAIR with patented three-part seat

South Korea’s DAHWS is introducing KNOWBODY CHAIR to Japanese consumers, highlighting a patented three-part seat designed to support the pelvis and encourage a natural posture during long periods of sitting. The lineup includes a basic K-36 model and a premium K-77 as the company expands sales beyond Korea.

Why it matters: - KNOWBODY CHAIR targets people who sit for long stretches at work, study or gaming. - The design aims to support posture from the seat itself, not just from the backrest. - DAHWS is positioning the chair as a comfort-focused ergonomic product for markets outside South Korea, including Japan.

What happened: - DAHWS Co., Ltd. introduced KNOWBODY CHAIR to Japanese consumers. - The chair uses a patented three-part seat and is designed to help users sit in a more natural posture. - The company is based in Hwaseong-si, Gyeonggi-do, South Korea.

The details: - The seat is divided into one fixed front section and two rear sections. - The fixed front section supports the thighs and stabilizes balance. - The two rear sections move left to right and front to back. - The rear sections guide the hips toward the center while supporting the pelvis. - DAHWS says the structure helps prevent posterior pelvic rotation and supports the lumbar spine’s natural C-curve. - The seat includes an angled design intended to reduce posture collapse. - DAHWS says splitting the seat into three parts also improves airflow. - The three-part seat was developed through joint research with Professor Kim Jong-ryong of Hanyang University’s Department of Ergonomics. - The seat technology is registered as a patent in South Korea. - DAHWS says KCL, Korea’s official testing body, confirmed the effect of the three-part seat on back muscles through a muscle hardness test. - DAHWS operates an in-house research lab and has obtained quality management system certification. - The K-36 is the basic model in the lineup. - The K-36 combines the three-part seat with a mesh backrest. - The K-36 weighs about 12 kg and is manufactured in South Korea. - DAHWS says the K-36 fits study use, remote work and home office settings. - The lineup also includes the premium K-77 model with a headrest. - The K-77 weighs about 23 kg. - Other models in the series include K-55 and K-31. - KNOWBODY CHAIR has expanded into the U.S., Taiwan, Japan and Switzerland. - In Japan, the earlier K-35 model appeared on the crowdfunding platform Makuake in 2021.

Between the lines: - DAHWS is differentiating its product by focusing on seat engineering rather than the more common emphasis on back support. - The company is pairing product design with outside research, testing and certification to strengthen its ergonomic claims. - The range of models suggests DAHWS is trying to reach both budget-conscious users and buyers looking for a more premium chair.

What's next: - DAHWS is likely to keep pushing KNOWBODY CHAIR in overseas markets as demand for ergonomic home and office seating grows. - The Japanese market appears to be a key near-term focus, especially given the earlier Makuake launch of the K-35.